The main task for a digital marketer is the generation of visits (leads) through digital channels to the site or brand page on social networks. Many business people think about how to correctly, and most importantly, effectively increase sales of their product or service and, accordingly, increase their profit. There are a lot of methods that can be used to achieve this goal, but this article will talk about one of the most significant things – the so-called marketing funnel.
A purchase funnel is a tool that makes it possible to understand how representatives of the target audience of a particular organization decide to purchase a product or service. This is a series of coordinated and previously planned actions aimed at systematically identifying purchase motives, as well as monitoring the behaviour of representatives of the target audience. These actions allow the entrepreneur to stimulate interest in his products, thereby “pushing” consumers to make a purchase.
Why use a marketing funnel:
- The marketing funnel makes it possible to identify the main stages of the decision-making process to purchase a particular product or service;
- With the help of this method, you can competently build a dialogue (or monologue) with representatives of the target audience, taking into account all the facts collected during the preparation of the previous point.
How to make a marketing funnel and use it to increase sales?
There are many schemes by which you can build a marketing funnel.
The first stage is the so-called “cold” contact.
These are the consumers with whom you, as an entrepreneur, have never entered into any dialogue. To start building a marketing funnel, clearly define who your target audience is. For this, it is necessary to carefully “walk” through your product/service and competitors. In the course of these actions, you should discover a UTP or a unique selling proposition. This is your special feature that none of your competitors likes, and it is this that will attract customers to you. Then, based on this data, you need to determine your target audience.
The second stage is the first contact with real buyers.
It can be a call, an order, a visit to a store, etc.
The third stage is meetings and negotiations.
That’s when you should do your best to convince the buyer to make a good deal with you. Remember that time for communication should be spent only with the person who makes the decision.
The fourth stage is the purchase.
It is thanks to this indicator that you can calculate the conversion. By tracking trends at each stage of the marketing funnel, you can easily identify trends, plan sales, and work on increasing the profitability of your business.
The classic sales funnel looks like this:
Visit – Captivate – Decide – Order – Pay – Bind
